2026 Global E-Commerce Trend: EU Adjusts Duties on Low-Value Goods
Global e-commerce will face a major policy change in 2026 as the EU begins charging duties on low-value goods of €150 or less from July 1, ending the long-standing duty-free treatment. Cross-border sellers must reassess logistics costs and pricing strategies for the European market.
What are the key facts?
- 1Effective date: July 1, 2026
- 2Policy: EU duties on low-value goods of €150 or less
- 3Impact: End of the long-standing duty-free treatment
What happened?
The EU will introduce a customs duty policy for low-value goods of €150 or less on July 1, 2026. The policy will end the long-standing exemption from duties, significantly increasing operating costs for cross-border sellers. Sellers will also need to manage product HS codes more carefully to ensure compliance. Implementation of the policy will prompt sellers to optimize compliance processes for cross-border logistics as they adapt to the new market environment.
What does this mean for cross-border sellers?
Sellers on European marketplaces must immediately calculate the effect of duties on profit margins and improve customs data management. Adjust prices or logistics plans in advance to prepare for the upcoming cost increase.