Amazon Adjusts FBA and Selling Fees in the U.S. Marketplace
Amazon’s U.S. marketplace is adjusting referral fees and FBA fees, increasing average costs by about $0.08 per item, or less than 0.5% of the selling price.
What are the key facts?
- 1Average FBA fee increase of $0.08 per item
- 2Increase below 0.5% of the product selling price
- 3Covers U.S. marketplace referral fees and FBA rates
What happened?
Amazon Seller Central released information on U.S. marketplace selling fee adjustments, covering referral fees and FBA-related rates. The announcement states that, after the adjustment, FBA fees will increase by about $0.08 per item on average, with the overall increase below 0.5% of the product’s selling price.\n\nThe changes cover certain fees incurred by U.S. marketplace sellers using Amazon fulfillment services, as well as platform referral fee rates. Amazon listed the adjusted fee structure in its fee information, allowing sellers to check the applicable rates based on product category, selling price, and fulfillment method. The announcement did not state that all products would use identical rates; the specific amounts will depend on the product and service involved.
What does this mean for cross-border sellers?
The increase is limited, but it will directly raise per-item fulfillment costs, with low-priced and low-margin listings likely to feel the pressure first. A common mistake is to look only at the average increase without recalculating unit-level net profit, resulting in losses after advertising and promotions. Highest-priority action: update profit calculations this week for key SKUs, including FBA, referral fees, advertising, and promotional costs, and address the lowest-margin products first.