Amazon Adjusts Product Title Character Limit to 75 Characters
Starting July 27, Amazon will implement new product title rules, limiting all product titles (except for media categories) to 75 characters. Additionally, an 'Item Highlights' attribute will be introduced, allowing for 125 characters to showcase product highlights. Sellers need to optimize their listings in advance to adapt to the more concise display requirements.
What are the key facts?
- 1Effective date: July 27
- 2Title limit: 75 characters
- 3New Item Highlights attribute: 125 characters
What happened?
Amazon announced that effective July 27, all product titles (excluding media categories) cannot exceed 75 characters (including spaces). Additionally, the platform will introduce the Item Highlights attribute, allowing sellers to input 125 characters to describe product uses or highlights, aimed at enhancing the mobile reading experience.
What does this mean for cross-border sellers?
Listing optimization strategies need to be adjusted; sellers should streamline titles and shift key selling points to Item Highlights to ensure search visibility.