Amazon Advances 75-Character Title Rule
Amazon is adjusting the product title limit to 75 characters and adding a 125-character product highlights field to improve the mobile shopping experience.
What are the key facts?
- 1Title limit adjusted to 75 characters
- 2Update rollout begins July 27
- 3New 125-character product highlights field
What happened?
Amazon Seller Central published an update to its product title requirements, announcing that the relevant title changes will be rolled out starting July 27. Except for media products, the platform will adjust the product title limit to 75 characters across multiple product categories.
Alongside the title rule change, Amazon is adding a product highlights field that can accommodate 125 characters for supplementary product information. The platform said the update is related to the mobile shopping experience, with titles and product highlights serving separate roles for displaying primary and supplementary information. Sellers will need to submit content according to the new fields on product pages, and existing overlong titles may need to be revised.
What does this mean for cross-border sellers?
With tighter title limits, keyword stuffing is no longer a reliable approach. Core category terms and key selling points must appear earlier. A common mistake is forcing every keyword into the title, sacrificing readability and crowding out higher-value information. Top priority: rewrite titles for your best-selling products this week and complete the product highlights field at the same time.