Amazon and eBay Announce Seller Policy Updates
Amazon US will adjust Business order delivery-rate and commercial liability insurance requirements, while eBay’s September 2026 updates cover discounts, identity verification, and restrictions on unpaid buyers.
What are the key facts?
- 1Amazon US requires a delivery rate of at least 90% for Business orders
- 2Failure to improve delivery performance may lead to seller-fulfilled products being deactivated
- 3Certain high-safety-requirement categories must maintain $1 million in commercial liability insurance
- 4New policies submitted by sellers in mainland China must go through Amazon Insurance Accelerator
- 5eBay updates cover volume discounts and identity verification for auction buyers
What happened?
The source states that, from September 30, 2026, Amazon US will require sellers fulfilling orders themselves for Amazon Business buyers to meet a Business Hour Delivery Rate of at least 90%. If performance has not improved by October 30, the relevant seller-fulfilled products may be deactivated. Amazon also announced that, from November 2, 2026, certain high-safety-requirement categories must maintain at least $1 million in commercial liability insurance, regardless of whether sales have reached $10,000. New policies submitted by sellers in mainland China must also go through Amazon Insurance Accelerator. Meanwhile, eBay’s September 2026 seller updates include volume discounts, identity verification for auction buyers, cross-account restrictions on unpaid buyers, and protection for certain high-value collectibles. The source also notes that these eBay items were not first published as news within the past 48 hours.
What does this mean for cross-border sellers?
Amazon US Business-order delivery performance will directly affect whether seller-fulfilled products can remain available for sale. Sellers should improve listings below the requirement in advance and prepare at least $1 million in commercial liability insurance for high-safety-requirement categories. Sellers in mainland China must submit new policies through Amazon Insurance Accelerator. eBay sellers should also review promotions, identity verification, and unpaid-buyer restrictions.
What should sellers do now?
- 1This week, export seller-fulfilled orders for Amazon Business buyers in the US store and check the Business Hour Delivery Rate by store and listing. Create remediation records for listings below 90% and retain review results to demonstrate improvement by October 30.Platform Policy
- 2This week, identify US stores and listings involving high-safety-requirement categories and verify coverage of at least $1 million in commercial liability insurance. Before submitting a new policy, sellers in mainland China should confirm that it goes through Amazon Insurance Accelerator and retain the policy and submission records.
- 3This week, review volume discounts, auction-buyer identity verification, and cross-account unpaid-buyer restrictions for each eBay store. Record enabled features and pending items, and maintain a separate checklist for protection rules covering high-value collectible listings.