Amazon Announces 2026 Fee Adjustments for the US Marketplace
Amazon will adjust Referral and FBA fees in the US marketplace in 2026, increasing costs by an average of $0.08 per item, with an overall increase of less than 0.5%.
What are the key facts?
- 1US marketplace in 2026
- 2Average increase of $0.08 per item
- 3Overall increase of less than 0.5%
- 4Fee rates unchanged in 2025
What happened?
Amazon has announced adjustments to Referral and FBA fees in the US marketplace for 2026. The platform kept the relevant fee rates unchanged in 2025, but made a routine, modest adjustment to its fee structure in 2026. According to the official information, FBA fulfillment costs will increase by an average of $0.08 per item, representing an overall increase of less than 0.5% of the product selling price. The adjustment covers related costs incurred by US marketplace sellers using Amazon fulfillment services. Actual fees will continue to vary based on factors including product category, dimensions, weight, and fulfillment method. The figures announced by Amazon represent overall average changes, and the actual fees for individual products may differ from the average. Amazon also said sellers should use the new fee structure to review fulfillment costs and selling expenses for each product.
What does this mean for cross-border sellers?
The average fee increase is modest, but low-priced, high-volume products that rely on FBA will face the most pressure. Looking only at the per-unit cost change without recalculating total margins can lead to an underestimation of fee erosion as volume grows. Highest-priority action: export key US marketplace SKUs this week and recalculate per-unit profit and break-even advertising costs under the new rates.