Amazon Cancels Pre-Qualification Review for Featured Offers
Amazon announces the cancellation of pre-qualification reviews for Featured Offers, allowing all product quotes to automatically enter the candidate pool. However, obtaining shopping cart weight still depends on core metrics such as price, delivery speed, and store performance.
What are the key facts?
- 1Effective July 2026
- 2Cancellation of pre-qualification screening
- 3Global implementation by the end of the year
What happened?
Amazon has officially announced changes to the rules, stating that starting July 2026, all global sites will gradually cancel the pre-qualification screening process for Featured Offers, expected to be fully implemented by the end of the year. Sellers will not need to take manual action, and all product quotes in the store will automatically be considered. The platform emphasizes that the final evaluation logic remains unchanged, still based on price competitiveness, delivery timeliness, and overall store performance.
What does this mean for cross-border sellers?
Sellers need to focus more on refined operations, as the expanded competitive pool means traffic distribution will more directly reflect differences in price and fulfillment capabilities; simply entering the pool will no longer guarantee conversion.