Amazon Discontinues Independent Performance Review for 'Featured Offer'
Amazon has updated the criteria for obtaining the 'Featured Offer', eliminating the independent seller performance reviews and integrating order defect rates, refund rates, and other metrics into a weighted ranking formula along with price and delivery speed to determine Buy Box eligibility.
What are the key facts?
- 1Discontinued independent performance review
- 2Integrated into weighted ranking formula
- 3Includes order defect rates, refund rates
- 4Combined with price and delivery speed
What happened?
Amazon has modified its criteria for the 'Featured Offer', discontinuing the previous independent seller performance review. Now, seller performance indicators like order defect rates and refund rates will be integrated with price, delivery speed, and other factors into a weighted ranking formula to determine Buy Box eligibility. This change indicates that sellers need to focus more on overall operational metrics, as the influence of single performance fluctuations on the Buy Box has now changed.
What does this mean for cross-border sellers?
Sellers will need to pay closer attention to integrated operational metrics, as the logic of how single performance fluctuations affect the Buy Box has changed.