Amazon Enforces 75-Character Limit on Titles Starting July 27
Amazon announced that effective July 27, all product titles (media items excluded) across categories will be enforced with a limit of 75 characters. Sellers must move information such as material and usage to the new ItemHighlights field.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Title limit: Enforced limit of 75 characters (including spaces)
- 3Supplemental field: New ItemHighlights field, up to 125 characters
What happened?
Amazon will implement a new title policy effective July 27, 2026, requiring all product titles to be a maximum of 75 characters in length. Sellers need to migrate information such as product materials and usage that were previously included in the title to the new ItemHighlights field, which supports up to 125 characters. This policy aims to enhance user experience while ensuring clarity of product information; sellers must adjust promptly to comply with the new regulation.
What does this mean for cross-border sellers?
Sellers must immediately review and optimize listing titles to avoid penalties that could lead to decreased search ranking or delisting. Highest priority: Begin auditing and updating all product titles and ItemHighlights to ensure compliance with new regulations.