Amazon Europe Adjusts Referral Fee Calculation for Some Orders
From August 1, 2026, the referral fee calculation basis for certain Amazon Business EU orders will change from Sales Proceeds to Fee Base Amount.
What are the key facts?
- 1Referral fee basis changes for certain Amazon Business EU orders
- 2Effective August 1, 2026
- 3Mainly affects cross-border orders involving different VAT rates
- 4Promotional orders and certain orders sold to other Amazon entities are excluded
What happened?
Amazon Europe has updated its Business Solutions Agreement to change the referral fee calculation method for certain Amazon Business EU orders. From August 1, 2026, the calculation basis for these orders will change from Sales Proceeds to Fee Base Amount, aligning the calculation with ordinary direct-customer orders. The change particularly concerns cross-border European sales where the VAT rate in the listing country differs from the VAT rate in the buyer’s country. The original example states that a product sold on the German site for €119 including tax to a buyer in Italy may currently be calculated using an amount of €122 corresponding to Italy’s 22% VAT. After the change, the calculation will use the €119 Fee Base Amount of the originally listed product. The rule mainly concerns European cross-border sales, Amazon Business orders, and sellers using inventory transfers between countries. Promotional orders and certain orders sold to other Amazon entities are outside the scope of the change.
What does this mean for cross-border sellers?
From August 1, 2026, the referral fee basis for certain Amazon Business EU orders will change to Fee Base Amount, primarily affecting cross-border orders where VAT rates differ between the listing and buyer countries. Recheck fee reports and profit calculations; promotional orders and certain orders sold to other Amazon entities are excluded.
What should sellers do now?
- 1Filter Amazon Business EU orders from each European listing site, flag orders where the listing-country and buyer-country VAT rates differ, export referral fee records from before and after August 1, 2026, and create a variance table to review exceptions.Finance
- 2Recheck the referral fee basis for affected orders using Fee Base Amount, separately exclude promotional orders and orders sold to other Amazon entities, and sample the €119 Germany-site/Italy-buyer case to confirm the system calculation.