Amazon FBA New Product Warehouse Promotion Program Upgrade on July 30
Amazon announced an upgrade to the FBA new product warehouse promotion program to reduce the cost of promoting new products for sellers. The new policy includes better fee deductions and storage exemptions, with qualifying ASINs automatically transitioning to the new benefit system.
What are the key facts?
- 1Effective date: July 30, 2026
- 2Provides larger fee deductions
- 3Expands storage fee exemption scope
What happened?
Amazon will restart and upgrade the FBA new product warehouse program on July 30, offering more attractive fee deductions and storage exemptions. New ASINs released from July 30 to October 31 will automatically transition to the new program, and sellers will need to confirm later to retain benefits.
What does this mean for cross-border sellers?
New product sellers should utilize this policy window to reduce cold start costs and closely monitor the automatic transition status in their backend.