Amazon FBA New Selection Program to Upgrade on July 30
Amazon announced an upgrade to the FBA new selection program, offering better fee deductions and storage waivers to encourage sellers to expand new selections. Registered sellers will be automatically migrated but must confirm after a specific date to maintain eligibility for discounts.
What are the key facts?
- 1Effective date: July 30, 2026
- 2Discount offerings: fee deductions, storage waivers, commission reductions
- 3Applicable to: eligible new brand ASINs
What happened?
The Amazon FBA new selection program will restart on July 30, 2026, offering significant fee deductions, waivers on storage fees, and commission reductions for new brand ASINs. Sellers must publish ASINs between July 30 and October 31 and confirm registration as required to enjoy these benefits.
What does this mean for cross-border sellers?
Sellers should utilize this policy to reduce the cold start costs of new products, focusing on eligible new product categories.