Amazon FBM Sellers Required to Execute Accurate Handling Times Starting June 29
Amazon will implement a new FBM (Fulfilled by Merchant) handling time policy on June 29, requiring sellers to ensure that the SKU handling times they set must align with actual shipping speeds. Non-compliant SKUs will be monitored by the system and may face adjustments, with sellers needing to keep their late shipment rates below 4%.
What are the key facts?
- 1Effective June 29
- 2Requires handling times to align with actual shipping
- 3Must maintain late shipment rates below 4%
What happened?
Effective June 29, 2026, Amazon requires FBM sellers to set accurate SKU handling times. The system will monitor actual shipping speeds, and if sellers repeatedly ship early, their SKUs will be marked as non-compliant. Sellers are advised to enable the 'Automated Handling Time' (AHT) feature to gain protection against late shipment rates.
What does this mean for cross-border sellers?
FBM sellers need to review their backend handling time settings to avoid damages in conversion due to overly long settings or excess late shipment rates due to overly short settings. It is advisable to prioritize enabling the automated handling time feature.