Amazon FBM Sellers Must Use Accurate Handling Times Starting June 29
Amazon will introduce a new FBM (Fulfilled by Merchant) handling-time policy on June 29, requiring sellers’ SKU handling times to match their actual shipping speeds. Non-compliant SKUs will be monitored and may be adjusted by the system, and sellers must keep their late-shipment rate below 4%.
What are the key facts?
- 1Effective June 29
- 2Handling times must match actual shipping speeds
- 3Late-shipment rate must remain below 4%
What happened?
Starting June 29, 2026, Amazon will require FBM sellers to set accurate SKU handling times. The system will monitor actual shipping speeds, and SKUs may be flagged as non-compliant if sellers consistently ship earlier than the configured time. Sellers are advised to enable the “Automated Handling Time” (AHT) feature for late-shipment-rate protection.
What does this mean for cross-border sellers?
FBM sellers should review their handling-time settings to avoid harming conversion with overly long times or exceeding the late-shipment threshold with overly short times. Prioritize enabling the Automated Handling Time feature.