Amazon Fully Implements Passkey Verification
Amazon has fully implemented Passkey verification, and sellers must complete the setup; otherwise, they will be unable to log in to the seller backend, aimed at enhancing account security.
What are the key facts?
- 1Mandatory measure: failure to set up Passkey will result in inability to log in to the seller backend
What happened?
Starting July, Amazon has fully implemented Passkey verification. The platform has explicitly required sellers to complete this security setup; otherwise, they will be unable to log into the seller backend. This measure aims to prevent account theft risks through higher levels of identity verification.
What does this mean for cross-border sellers?
Sellers should promptly complete the Passkey setup in the backend to avoid impacting daily operations and fund withdrawals. It is advised to prioritize scheduling the setup time to prevent access issues due to incomplete setup.