Amazon Further Lowers Fees for Some New Sellers
Amazon announces optimization of the New Selection Program, reducing fees for sellers launching new products starting July 30, 2026, to encourage sellers to expand their product offerings and lower entry barriers for new products.
What are the key facts?
- 1New Selection Program
- 2Effective July 30, 2026
- 3Lowered new product launch fees
What happened?
Amazon stated in its official announcement that it will provide greater fee reductions for sellers participating in the New Selection Program, effective July 30, 2026. This policy aims to lower the entry costs for new products, encouraging sellers to broaden their product range and enhance market competitiveness. According to the new rules, participating sellers will enjoy a more favorable fee structure when launching new products, providing substantial aid for their listings.
What does this mean for cross-border sellers?
Sellers should evaluate their new product launch plans and utilize the new rules to reduce initial operating costs. Stay updated on detailed rate adjustments related to the New Selection Program in the backend. Regularly monitor Amazon's notifications to ensure timely strategy adjustments to adapt to the new regulations.