Amazon Haul Launches Year-End Low-Price Event
Amazon Haul is holding its Haul-iday event from November 9 to 14, with some products priced at $1 and $0.11, and most products priced below $10.
What are the key facts?
- 1Amazon Haul is holding its Haul-iday event from November 9 to 14
- 2The event includes $1 flash deals
- 3$0.11 products will be offered on November 10 and 11
- 4Most products are priced below $10
- 5More than 1 million products are priced below $5
What happened?
Amazon disclosed on November 10, 2026, that Amazon Haul is holding its early Haul-iday event from November 9 to 14. The event includes $1 flash deals, as well as $0.11 products on November 10 and 11. The platform said most products are priced below $10, with more than 1 million products priced below $5 and more than 500,000 products priced below $3. The event primarily covers low-priced, small and lightweight, impulse-purchase, and price-sensitive products on the U.S. site, and will also affect Chinese cross-border sellers competing directly with Amazon Haul. The original announcement also said it did not specify whether ordinary third-party sellers would automatically qualify for the Haul event; therefore, the event cannot be treated directly as a promotion that all sellers can sign up for.
What does this mean for cross-border sellers?
Low-priced, small and lightweight, and price-sensitive products on the U.S. site will face stronger price competition, potentially undermining sellers’ existing pricing, profit, and advertising models. Because the announcement does not specify whether ordinary third-party sellers automatically qualify for the Haul event, monitor competitors and operating data first, and do not assume that you can sign up.
What should sellers do now?
- 1This week, screen low-priced, small and lightweight listings on the U.S. site, recalculate profits under the $1, $0.11, and below-$10 price scenarios, and produce a comparison table of products, costs, and acceptable selling prices.Profit calculator
- 2This week, review conversion rates and advertising efficiency for relevant U.S. site keywords, adjust existing bids for listings competing with Amazon Haul, and complete a checklist covering keywords, bids, and ACoS/ROAS.ACoS / ROAS calculator
- 3This week, inventory stock, packaging costs, return rates, and customer-service capacity for relevant U.S. site products; create a checklist for potential order surges during the event and assign owners for identified gaps.Procurement List