Amazon Implements 75-Character Limit for Product Titles Starting July 27
Amazon will implement strict limitations on product titles, excluding media categories, starting July 27, limiting them to 75 characters. To compensate for the loss of display space, the platform introduces an 'Item Highlights' field, allowing sellers to add 125 characters of supplementary information. This move aims to optimize mobile shopping experience and sellers need to promptly organize and optimize existing listings.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Title length limit: 75 characters
- 3New field: Item Highlights (125 characters)
What happened?
Amazon announced that starting July 27, 2026, all product titles, excluding media categories, will be limited to 75 characters (including spaces). Additionally, the platform introduces an 'Item Highlights' field that offers an extra 125 characters to describe product material, function, and use. The content of this field can be searched and will be visible on detail pages. Amazon will utilize AI to assist sellers in compliance adjustments, and overly long titles may be automatically modified.
What does this mean for cross-border sellers?
Sellers should promptly review existing product listings to ensure that key terms are concentrated in the title, while transferring secondary details to the new field, to maintain good search visibility.