Amazon Implements 75-Character Title Limit Starting July 27
Amazon will enforce new product title guidelines starting July 27, limiting all product titles to 75 characters, except for media categories. Sellers need to utilize the new 'Item Highlights' field to supplement crucial information. Amazon will provide AI tools to assist with optimization, and overdue titles may be automatically adjusted by the system.
What are the key facts?
- 1Title limit of 75 characters
- 2New 125-character 'Item Highlights' field added
- 3Effective July 27, 2026
What happened?
Amazon has set a title length limit of 75 characters for product titles, effective July 27, 2026, except for media categories. Sellers can use the new 125-character 'Item Highlights' field to showcase materials, uses, and more. The system will provide AI tools to assist with compliance, and titles that do not meet the standards will gradually be updated automatically by the system.
What does this mean for cross-border sellers?
Sellers should proactively optimize their titles before the deadline to avoid search weight and conversion rate impacts from automatically generated titles, and make full use of the new fields to enhance product information presentation.