Amazon Increases Timeliness Requirement for FBM to 93.5%
Amazon updates its Fulfilled by Merchant (FBM) policy, requiring sellers to meet a timeliness rate of 93.5% or higher, or face potential removal.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Timeliness threshold: 93.5%
What happened?
Amazon recently announced that starting June 29, 2026, all FBM sellers must ensure their delivery timeliness rate is above 93.5%. Sellers falling below this standard will risk removal. This new policy aims to enhance service quality on the platform while encouraging sellers to improve logistics management and customer service capabilities. Many sellers will need to reassess their logistics strategies to meet this strict timely delivery standard.
What does this mean for cross-border sellers?
FBM sellers must optimize logistics timeliness management and ensure stability from logistics providers to avoid account limitations. Top priority action: Assess current delivery situation this week and develop an optimization plan to meet the new timeliness requirement.