Walmart to Add Marketplace Data to Scintilla
Walmart announced that Scintilla plans to add Marketplace data access, customizable dashboards, alerts and deeper Marty AI features in 2027.
What are the key facts?
- 1Scintilla plans to add Marketplace data access in 2027
- 2The platform will add customizable dashboards and alerts
- 3Scintilla will provide deeper Marty AI assistant features
- 4Walmart plans to strengthen connections with supplier applications and replenishment systems
- 5New subscription prices and a mandatory Marketplace access date have not been announced
What happened?
At the Walmart Data Ventures Inspire conference on September 16, 2026, Walmart announced that its business insights platform Scintilla plans to add Marketplace data access in 2027, along with customizable dashboards and custom alerts, while enhancing the capabilities of the Marty AI assistant. Walmart also plans to strengthen connections between Scintilla, store-supplier applications and its own replenishment systems. The changes are currently part of the product roadmap and are not an immediate fee adjustment or mandatory platform rule. Brands selling on Walmart Marketplace, suppliers, agencies and multichannel retailers may be the main beneficiaries. In the future, sellers may be able to view sales changes, consumer behavior, inventory locations and supply chain performance in the same data environment, supporting decisions on product selection, replenishment, pricing and advertising. However, Walmart has not disclosed new subscription prices, a mandatory Marketplace access date or specific seller eligibility requirements. Sellers should continue monitoring data permissions, pricing and whether third-party Marketplace stores will be covered when the features officially launch in 2027.
What does this mean for cross-border sellers?
Scintilla remains on the product roadmap, with Marketplace data, dashboards, alerts and deeper Marty AI features planned for 2027. Sellers do not need to change store rules or fee arrangements for now. Begin organizing sales, inventory, supply chain, pricing and advertising data, and monitor the launch details for data permissions, pricing and third-party Marketplace coverage.
What should sellers do now?
- 1This week, export and organize sales, inventory and supply chain data from each Walmart Marketplace store, standardize the fields and time periods, and create a checklist for future Scintilla integration; complete one field list and mark missing items.Procurement List
- 2This week, create linked sales, pricing and inventory records for the main Walmart Marketplace listings, separating product performance and replenishment status by store; complete a detailed table for dashboard planning.My AI Agents
- 3This week, organize existing Walmart Marketplace advertising data by store and listing, record current campaign performance and items requiring alerts; complete an advertising monitoring field list for comparison with future alert functions.ACoS / ROAS calculator
- 4This week, create a Scintilla launch-tracking checklist and continue checking the 2027 subscription price, data permissions, mandatory access date and third-party Marketplace coverage; complete four updateable tracking tables.Marketplace fee compare