Amazon India Adjusts Certain Referral Fees
From September 7, 2026, referral fees for products fulfilled through Fulfilment Centre, Easy Ship, and Seller Flex on the India marketplace will increase by price tier.
What are the key facts?
- 1Referral fees for the relevant India marketplace fulfillment channels change from September 7, 2026
- 2Referral fees for products priced at no more than 500 Indian rupees increase by 1 Indian rupee
- 3Referral fees for products priced above 500 Indian rupees increase by 3 Indian rupees
What happened?
An Amazon India marketplace announcement states that, from September 7, 2026, referral fees for products fulfilled through Fulfilment Centre, Easy Ship, and Seller Flex will be adjusted. For products priced at no more than 500 Indian rupees, the referral fee will increase by 1 Indian rupee; for products priced above 500 Indian rupees, it will increase by 3 Indian rupees. The original notice says the change mainly affects domestic Indian sellers and sellers selling to India through the above fulfillment channels, and attributes the adjustment to rising fuel and logistics costs. The change predates the current search window, with its effective date more than one week before the search.
What does this mean for cross-border sellers?
From September 7, 2026, products using Fulfilment Centre, Easy Ship, or Seller Flex on the India marketplace will incur higher referral fees in two price tiers: 1 Indian rupee for products priced at no more than 500 Indian rupees and 3 Indian rupees for products priced above 500 Indian rupees. Recalculate fees, costs, and margins for affected listings, especially products sold to India through these fulfillment channels.
What should sellers do now?
- 1This week, enter the prices and new referral fees for relevant India marketplace listings into a profit calculator one by one, verify the increases of 1 Indian rupee for products priced at no more than 500 Indian rupees and 3 Indian rupees for products priced above 500 Indian rupees, and export a profit-results table.Profit calculator
- 2This week, filter products on the India marketplace that use Fulfilment Centre, Easy Ship, or Seller Flex, group them into products priced at no more than 500 Indian rupees and products priced above 500 Indian rupees, and complete two listing inventories with the applicable adjustment marked.Marketplace fee compare
- 3This week, review the profit tables for products sold to India through the above fulfillment channels, include the post-September 7, 2026 referral-fee adjustment in the cost review, and complete the profit results and pending-action list for affected listings.