Amazon Launches MCF Discount: Multichannel Sellers Must Recalculate Fulfillment Costs
Amazon launched MCF Preferred Pricing, allowing eligible FBA sellers to save a combined 15% to 25% during the first six months through fulfillment-fee discounts and FBA credits.
What are the key facts?
- 1Amazon launched the MCF Preferred Pricing Program
- 2Eligible FBA sellers can receive discounts for the first six months
- 3Combined savings range from 15% to 25%
- 4The program requires no long-term contract
- 5The discount applies to off-Amazon order fulfillment for U.S. merchants
What happened?
In an announcement dated September 24, 2026, Amazon launched the MCF Preferred Pricing Program, providing discounts to sellers using Multichannel Fulfillment. Eligible FBA sellers can join with one click in Seller Central and receive combined savings of 15% to 25% on MCF orders generated through their own websites, other marketplaces, and social channels during the first six months, through fulfillment-fee discounts and FBA credits. The program requires no long-term contract and involves no long-term commitment. The discount applies to U.S. merchants using the Amazon fulfillment network for off-Amazon orders and primarily affects sellers with multichannel orders from independent websites, Walmart, eBay, TikTok Shop, and other channels. However, the “up to 25%” figure in the announcement does not mean that every product, weight tier, and delivery region will receive that rate. Actual savings depend on size, weight, delivery region, return rate, and whether the order meets program conditions. Sellers should therefore recalculate unit fulfillment costs for Amazon MCF, local 3PLs, marketplace warehouses, and overseas warehouses before deciding whether to adopt the program.
What does this mean for cross-border sellers?
Eligible U.S. FBA sellers can reduce off-Amazon fulfillment costs for independent websites and other marketplaces through MCF Preferred Pricing, with combined savings of 15% to 25% during the first six months. Actual savings vary by product size, weight, delivery region, return rate, and order eligibility, so sellers should not estimate profit directly using the maximum 25%.
What should sellers do now?
- 1Enter MCF orders from independent websites, Walmart, eBay, and TikTok Shop into a profit calculator, segmenting by size, weight, delivery region, and return rate, and produce a unit fulfillment-cost table under 15% to 25% savings scenarios for the first six months.Profit calculator
- 2Compile product dimensions and weights for U.S. off-Amazon orders, use a dimensional-weight calculator to compare Amazon MCF, local 3PL, marketplace-warehouse, and overseas-warehouse options, and produce a fulfillment-cost comparison table that can be reviewed item by item.Dimensional weight
- 3Check eligibility for the MCF Preferred Pricing Program in Seller Central, label orders from independent websites, Walmart, eBay, and TikTok Shop, and create a traceable order list showing where the discount applies.Marketplace fee compare