Amazon Limits Product Title Length to 75 Characters Starting July 27
Beginning July 27, Amazon implements a length limit of 75 characters for most product titles and introduces a new 'Product Highlights' field of up to 125 characters for additional specification information, aimed at optimizing search display.
What are the key facts?
- 1Title length limit: 75 characters
- 2Effective date: July 27
- 3New 'Product Highlights' field (125 characters)
- 4Media categories exempt
What happened?
Starting July 27, Amazon restricts most product titles to a maximum of 75 characters and adds a new field called 'Product Highlights' that can contain up to 125 characters for additional specification information, excluding media categories.
What does this mean for cross-border sellers?
Sellers need to promptly adjust their listing titles to keep core keywords within the 75-character limit and utilize the new highlights field to supplement product selling points to maintain search rankings.