TikTok Shop Updates Creator Terms for the Philippines
TikTok Shop has published creator terms for the Philippines covering product promotion, affiliate marketing, and content-driven sales. The terms take effect on September 22, 2026.
What are the key facts?
- 1Creator terms for the Philippines published on September 15, 2026
- 2New terms take effect on September 22, 2026
- 3Terms apply to creators involved in product promotion, affiliate marketing, and content-driven sales
- 4Creators are generally required to be at least 18 years old
What happened?
TikTok Shop published its creator terms for the Philippines on September 15, 2026, and specified that the new terms will take effect on September 22, 2026. The terms apply to creators participating in TikTok Shop product promotion, affiliate marketing, and content-driven sales. Creators are generally required to be at least 18 years old and must comply with platform requirements covering product promotion, content publication, commercial disclosures, account use, and applicable regional terms.\n\nThe change is not a direct fee adjustment for sellers, but it will affect the distribution process for cross-border sellers working with creators. Chinese sellers using Philippine creators to promote products in Southeast Asian markets should reconfirm commissions, content authorization, product information accuracy, return and refund responsibilities, and procedures for handling non-compliant content in their cooperation agreements. They should also monitor the transition between old and new agreements, creator eligibility, and content review. If a creator publishes unauthorized promotional content, false discounts, or product claims that do not comply with local rules, the promotional content may be removed, and the store and affiliate accounts may also be affected.
What does this mean for cross-border sellers?
The creator terms for the Philippines take effect on September 22, 2026. Sellers using Philippine creators for product promotion, affiliate marketing, or content-driven sales should review their cooperation and content-management processes, focusing on creator eligibility, commissions, content authorization, product information, return and refund responsibilities, and non-compliance handling to prevent content removal and impacts on store or affiliate accounts.
What should sellers do now?
- 1This week, review all creator cooperation agreements for the Philippines, fill in provisions on commissions, content authorization, product information, returns and refunds, and non-compliance handling, and prepare a transition checklist covering the old and new agreements before and after September 22, 2026.Creator Outreach
- 2This week, verify the creator eligibility of Philippine-based partners, focusing on confirming that creators participating in product promotion, affiliate marketing, and content-driven sales are generally at least 18 years old, and record the eligibility verification result for each creator.
- 3This week, review content scheduled for publication by Philippine creators, checking commercial disclosures, product claims, discount information, and authorization scope item by item, and complete a content review sheet marking each item as approved, requiring changes, or paused for publication.