Amazon Opens Multi-Channel Seller Central Tool
Amazon previously announced that it would gradually make its multi-channel Seller Central tool available to U.S. sellers, connecting eBay, Shopify, TikTok, and Walmart accounts. (Based on summary)
What are the key facts?
- 1Amazon will gradually make the multi-channel tool available to U.S. sellers
- 2The tool can connect eBay, Shopify, TikTok, and Walmart accounts
- 3Sellers can view orders, match products, and use Amazon fulfillment services in one place
- 4The news was published on September 24, 2026
What happened?
Amazon previously announced that it would gradually make its multi-channel Seller Central tool available to U.S. sellers. The tool can connect eBay, Shopify, TikTok, and Walmart accounts, helping sellers view orders from different channels in one place through Amazon’s dashboard and match products across channels. In addition to order and product management, sellers can use Amazon fulfillment services. The original report states that the news was published on September 24, 2026, and notes that this date is already outside the 48-hour window.
What does this mean for cross-border sellers?
U.S. sellers may be able to centrally manage orders and product matching for eBay, Shopify, TikTok, and Walmart through Seller Central, reducing the need to switch between dashboards. Sellers should also reassess operational responsibilities across channels and whether to use Amazon fulfillment services.
What should sellers do now?
- 1Check whether the multi-channel Seller Central tool is available in the U.S. store dashboard, connect the eBay, Shopify, TikTok, and Walmart accounts one by one, and produce an account connection status table marking each item as available, pending activation, or abnormal.Marketplace fee compare
- 2Select existing products from the U.S. store and create a cross-channel product-matching table. Verify each product name, identifier, and matching status, then spot-check all connected channels and retain a list of exceptions.
- 3For products in the U.S. store planned for use with Amazon fulfillment services, first organize the relationships between orders and products across channels, then prepare a fulfillment-use assessment table specifying applicable products, items requiring confirmation, and follow-up checks.