Amazon Pilots Automatic Creation of FBA Multipack Listings
Amazon is piloting multipack Listings for selected branded FBA ASINs and plans to automatically create virtual multipack SKUs.
What are the key facts?
- 1Amazon is piloting multipacks for selected branded FBA ASINs
- 2Virtual SKUs begin with VMP_DC_
- 3Creation planned by October 28, 2026
- 4Consumers expected to purchase from November 11
What happened?
Amazon is conducting a Distribution Center Case Pack pilot for selected brand-owned FBA ASINs. Based on the number of units identified in a product’s case pack when it arrives at a fulfillment center, the platform will automatically create virtual multipack Listings for some products with multipack purchasing demand and place them in the same variation relationship as the original single-unit ASIN. If no variation relationship exists, Amazon may automatically create a new variation family. The related virtual SKUs begin with “VMP_DC_”, and the platform plans to complete their creation by October 28, 2026. Sellers can view, review, or delete them in Manage All Inventory, and consumers are expected to be able to purchase these multipack products from November 11. The pilot is not open for all sellers to apply for and mainly involves brand sellers and sellers of household goods, food, cleaning products, and frequently repurchased products.
What does this mean for cross-border sellers?
Amazon will automatically create virtual multipack SKUs beginning with “VMP_DC_” for some branded FBA ASINs and may adjust variation relationships. Sellers of household goods, food, cleaning products, and frequently repurchased products should verify package quantities, prices, images, variations, and barcodes to prevent automatically generated Listings from mismatching the actual supply.
What should sellers do now?
- 1This week, screen Manage All Inventory for virtual SKUs beginning with “VMP_DC_”. Check the case-pack quantity, packaging, price, images, variation relationship, and barcode for each SKU, and produce a list of anomalies for review or deletion.Listing character checker
- 2This week, compare multipack Listings with actual supply for stores selling household goods, food, cleaning products, and frequently repurchased products. Focus on verifying warehouse case-pack quantities and selling prices, and complete a product-by-product checklist.