TikTok Shop US Updates Shop Performance Score Rules
TikTok Shop US updated its Shop Performance Score, adding free-shipping coverage and other factors to the logistics dimension.
What are the key facts?
- 1Multiple metrics included in the logistics and fulfillment dimension
- 2Default free-shipping bonus threshold: 80%
- 3Logistics dimension increases by 0.5 points after the threshold is met
- 4Free-shipping threshold reduced to 60% for some categories
- 5Auction orders excluded from the free-shipping rate
What happened?
TikTok Shop US released an updated explanation of its Shop Performance Score. Under the explanation, the logistics and fulfillment dimension will no longer focus only on whether orders arrive on time; it will also consider Dispatch Time, Transit Time, the seller-responsible cancellation rate, and Free Shipping Coverage. The default free-shipping coverage bonus condition is that at least 80% of orders delivered in the past seven days had $0 shipping fees paid by buyers. Once this condition is met, the logistics dimension can increase by 0.5 points, but the dimension cannot exceed 5 points. For some low-value or more difficult-to-ship-free product categories, the free-shipping coverage threshold is reduced to 60%. The relevant promotional rules cover 12 product categories, including collectibles, food and beverages, fashion accessories, trading cards, books, DIY, hair accessories, automotive and motorcycle products, and computers and office products. Auction orders are not included in the free-shipping rate, and LTL orders are excluded from some time-based metrics. Sellers need to review scores separately by product category and delivery method rather than judging logistics performance only by the store-wide average dispatch time.
What does this mean for cross-border sellers?
TikTok Shop US logistics and fulfillment scores will be affected by dispatch, transit, seller-responsible cancellations, and free-shipping coverage. Sellers should calculate free-shipping coverage and fulfillment performance separately by category, delivery method, and auction status.
What should sellers do now?
- 1For the US site, organize delivered orders from the past seven days by category and delivery method, and use a profit calculator to review free-shipping plans; verify whether the $0-shipping share reaches 80% or the applicable 60% threshold, and produce a grouped table.Profit calculator
- 2Group US orders into standard delivery and LTL, and auction and non-auction orders, and record Dispatch Time, Transit Time, and the seller-responsible cancellation rate separately; complete a free-shipping-rate reconciliation table excluding auction orders.Dimensional weight