Amazon Prime Big Deal Days Set for October 6–7, 2026
Amazon Prime Big Deal Days 2026 will take place October 6–7, covering more than 35 categories on the U.S. site, with major deals updated three times daily during the event.
What are the key facts?
- 1Prime Big Deal Days will take place October 6–7, 2026
- 2The event starts at 12:01 a.m. Pacific Time on October 6, 2026, and runs for 48 hours
- 3The event covers 22 markets, including the United States, Canada and Japan
- 4The U.S. site covers more than 35 categories
- 5“Today’s Big Deals” are updated three times daily
What happened?
Amazon’s official announcement states that Prime Big Deal Days 2026 will take place October 6–7. The event begins at 12:01 a.m. Pacific Time on October 6, 2026, and runs for 48 hours across 22 markets, including the United States, Canada, Japan, the United Kingdom, Germany and France, although event dates may vary by market.
The U.S. site will feature more than 35 categories, including technology, home, kitchen, beauty, apparel, Halloween and holiday gifts. During the event, “Today’s Big Deals” will be updated three times daily at midnight, 8:00 a.m. and 1:00 p.m. Pacific Time.
For cross-border sellers, the concentrated promotion will affect promotional inventory, advertising budgets, price protection, Deal-period conversion rates and return pressure after the event. Sellers of home, electronics, beauty, apparel, holiday decorations and gifts should pay particular attention to days of inventory coverage, FBA inventory status and post-promotion gross margins.
What does this mean for cross-border sellers?
Prime Big Deal Days starts at 12:01 a.m. Pacific Time on October 6, 2026, and runs for 48 hours. Sellers in home, electronics, beauty, apparel and holiday-gift categories will face concentrated traffic and inventory consumption. Control advertising budgets, post-promotion margins and return pressure, and monitor the three daily updates to “Today’s Big Deals.”
What should sellers do now?
- 1This week, create a promotional replenishment checklist for U.S. listings in home, electronics, beauty, apparel and holiday gifts. Check days of inventory coverage and FBA status against the October 6–7, 48-hour event window, and produce an inventory-gap and replenishment-priority table.Procurement List
- 2This week, calculate the economics for each key U.S. listing planned for a Deal. Enter the promotional price, costs and related fees, compare them with post-promotion gross margin, and create lists of items to participate, reprice or defer to avoid low-margin promotions.Profit calculator
- 3This week, split the advertising budget for key U.S. promotional listings into pre-event, during-event and post-event periods. Review the delivery schedule against October 6–7 and the three daily deal updates, and produce a budget table and pause rules.ACoS / ROAS calculator