Amazon Reboots FBA New Selection Program on July 30
Amazon restarted its FBA New Selection Program on July 30, offering favorable fee deductions and storage waivers for eligible new brand ASINs, aiming to encourage sellers to expand into new categories.
What are the key facts?
- 1FBA New Selection Program relaunch
- 2Effective date: July 30
- 3Offers fee deductions and storage waivers
- 4For new brand ASINs
What happened?
The Amazon FBA New Selection Program relaunched on July 30, providing greater fee deductions and broader storage waivers for eligible new brand ASINs. Sellers must confirm their participation within the specified timeframe to enjoy the benefits.
What does this mean for cross-border sellers?
Sellers are advised to use this program to reduce new product promotion costs and focus on the timing of new ASIN inventory to maximize the platform's fee discount policies.