Amazon Relaunches Second Chance Deal Days Promotion
Amazon is bringing back Second Chance Deal Days across the United States, Mexico, Brazil, and Europe, focusing on refurbished and open-box products.
What are the key facts?
- 1Second Chance Deal Days returns
- 2United States, Mexico, Brazil, and Europe
- 3Refurbished and open-box products
What happened?
Amazon announced the return of its Second Chance Deal Days promotion, expanding the event to Europe and multiple markets in the Americas, including the United States, Mexico, and Brazil. The event focuses primarily on certified refurbished products, open-box products, and other discounted merchandise, giving consumers alternatives to new products. Amazon said its Second Chance business focuses on reselling products and extending their lifecycles. Related products are inspected, processed, or certified through the applicable procedures before entering the sales process. This event centers on refurbished and open-box products, which consumers can find at discounted prices on the event page. Amazon is also using the program to showcase how returns and other resalable products are handled.
What does this mean for cross-border sellers?
The event shows that Amazon is incorporating refurbished, open-box, and returned products into a more clearly defined official promotional setting. Sellers with suitable inventory can monitor the relevant sales channels. Treating returned products as simple scrap, or reselling them without completing inspections, creates inventory and compliance risks. Highest priority: audit refurbishable inventory this week, classify it by condition, and verify the applicable platform requirements.