Amazon Removes Featured Offer Seller Qualification Restrictions
Amazon announces the gradual removal of seller qualification thresholds for the Featured Offer (golden shopping cart). Previously, this qualification was mainly based on seller performance metrics. With this adjustment, the system will automatically include all sellers' offers in the competition pool and rank them based on overall performance. This policy will be fully deployed globally by the end of 2026.
What are the key facts?
- 1Policy change: Removal of Featured Offer seller qualification requirements
- 2Implementation scope: Global Amazon sites
- 3Completion time: By the end of 2026
What happened?
Amazon is simplifying the acquisition mechanism for the Featured Offer to broaden the competitive landscape. Sellers are not required to take additional actions as the system will process this automatically. This move means that more sellers will have the opportunity to secure the shopping cart, but it also heightens competition in both price and performance.
What does this mean for cross-border sellers?
For high-performing sellers, competition pressure may increase; for sellers who previously could not qualify for the shopping cart due to restrictions, this presents a new opportunity to improve conversion rates.