Amazon Requires Most Single-ASIN Bundles to Be Packaged by Original Manufacturers or Brand Owners
Amazon will restrict bundles assembled or repackaged by third parties unless sellers hold authorization documents from the brand owner or manufacturer permitting repackaging.
What are the key facts?
- 1Most single-ASIN product combinations or bundles must be packaged by the original manufacturer or brand owner
- 2The rule takes effect on January 11, 2027
- 3Third-party-repackaged bundles require authorization and supporting documents
- 4Non-compliant products require evidence submissions in Account Health
What happened?
The latest Amazon Seller Central seller announcement states that, from January 11, 2027, most product combinations or bundles sold under a single ASIN must be packaged by the original manufacturer or brand owner. Amazon will also remove some previous restrictions on combination products, but third-party-assembled or repackaged bundles may continue to be sold only when the seller has authorization from the brand owner or manufacturer and can provide documents permitting repackaging. The rule covers gift boxes, combination packs, bundled sales, holiday sets, and multipacks, and particularly affects sellers who purchase multiple individual products and package them themselves without brand authorization. If a product is deemed non-compliant, the seller must submit materials such as a letter of authorization in Account Health. The announcement also requires sellers to distinguish between original-manufacturer bundles, authorized repackaging, and ordinary third-party combinations, and to maintain records covering packaging responsibility, trademark authorization, product composition, and purchasing documents.
What does this mean for cross-border sellers?
From January 11, 2027, most combination packs, gift boxes, bundled sales, holiday sets, and multipacks sold under a single ASIN must be packaged by the original manufacturer or brand owner. Sellers who assemble products themselves must obtain authorization from the brand owner or manufacturer and retain proof; otherwise, they may face listing removal, sales suspension, or inventory disposition.
What should sellers do now?
- 1This week, audit all gift boxes, combination packs, bundled sales, holiday sets, and multipack ASINs in the store. Classify them as original-manufacturer bundles, authorized repackaging, or ordinary third-party combinations, and create a traceable list.Listing character checker
- 2For combination ASINs that are assembled or repackaged in-house, contact the brand owner or manufacturer to obtain documents authorizing repackaging. Create an archive for each ASIN and flag missing items separately.
- 3Complete packaging responsibility, trademark authorization, product composition, and purchasing documents for each combination ASIN. Check that the documents correspond to the product and brand, and produce a list showing ASINs with missing evidence and their handling status.
- 4Organize evidence for combination products that may be deemed non-compliant, prepare documents such as letters of authorization, and verify the Account Health submission path so that each priority ASIN has a submission-ready evidence package.