Amazon Review Requests to Enter Open Beta in the US in Late October
Amazon will open Review Requests testing in the US, displaying review invitations through ads to recent purchasers.
What are the key facts?
- 1Review Requests will enter open beta in the US in late October 2026
- 2The product targets verified buyers who recently purchased the product
- 3Campaigns automatically pause when a product reaches 1,000 reviews
- 4In closed testing, participating products received about three times as many ratings and reviews as before
What happened?
Amazon announced that Review Requests will enter open beta in the US in late October 2026. The advertising product targets verified buyers who recently purchased a product and displays review invitations on high-traffic Amazon pages. Buyers can submit a star rating with one click or add text, images, or video. The ads are managed through Amazon Ads Agent and use bidding and budget controls similar to other advertising campaigns. Eligible users include sellers and vendors with accounts in good standing, but products must have fewer than 1,000 reviews when the ads are created or running; campaigns automatically pause once a product reaches 1,000 reviews. Amazon said closed testing showed participating products received about three times as many ratings and reviews per week as before testing, but the figure comes from Amazon’s internal testing and does not mean all categories will achieve the same results. The product mainly concerns review acquisition for new products, new categories with few reviews, and brands selling internationally.
What does this mean for cross-border sellers?
Review Requests may allow new and low-review products to obtain reviews through advertising budgets, making review operations more than an after-sales process. Sellers should preselect suitable products, control bids and budgets, and monitor campaigns as products approach 1,000 reviews and automatic pausing takes effect.
What should sellers do now?
- 1This week, select new and low-review products in US stores with fewer than 1,000 reviews. Create a Review Requests candidate list by brand and category, recording at least the product, current review count, and testing priority.Listing character checker
- 2Estimate the Review Requests advertising budget and review-acquisition cost for candidate products in advance. Record bids, budgets, and acceptable spending ranges separately, and create a pre-launch profit-impact checklist.Profit calculator
- 3Create a campaign monitoring sheet for the advertising team. Check recent verified purchasers, review counts, and automatic-pause conditions, and retain a pause record when a product reaches 1,000 reviews.AI Customer Service