Amazon Sellers Frequently Encounter Obstacles in Identity Verification
Several Amazon sellers reported delays, system errors or repeated rejections while recently completing identity verification related to the INFORM Act.
What are the key facts?
- 1INFORM Act identity verification
- 2Review delays and system errors
- 3Obstacles in seller-information verification
What does this mean for cross-border sellers?
Amazon identity verification is no longer just a one-time registration step; inconsistent information can delay review and create account-operation risks. A common mistake is to prepare only a business license while overlooking consistency among payout-account, tax and legal-entity information. Highest-priority action: this week, check the legal entity, banking and tax details in Seller Central item by item, and retain submission records.