Amazon Tightens SFP Seller Self-Delivery Prime Shipping Requirements
On July 6, Amazon tightened the shipping time requirements for seller-fulfilled Prime (SFP), increasing the national one-day and two-day coverage targets. New delivery commitment tools have been launched in the seller dashboard to help sellers better manage shipping times.
What are the key facts?
- 1Effective Date: July 6, 2026
- 2Core Changes: Increased national one-day and two-day coverage targets
- 3Tool Update: New shipping commitment tools added to seller dashboard
What happened?
Amazon has further raised the delivery standards for the SFP program, requiring sellers to achieve faster one-day and two-day coverage across the nation. This move is aimed at improving the shopping experience for Prime members. Sellers need to utilize the new tools in their dashboards to optimize their logistics delivery networks to meet the increasingly stringent time requirements set by the platform.
What does this mean for cross-border sellers?
Sellers using the SFP model must reassess their logistics delivery capabilities to ensure compliance with the new time standards, or they risk losing their Prime designation.