Amazon to Adjust Handling-Time Requirements for MFN Sellers Starting June 29
Amazon will update handling-time management requirements for Merchant Fulfilled Network (MFN) orders and raise delivery-speed standards for SFP and Premium Shipping programs, strengthening consumer trust in delivery promises.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Programs affected: MFN, Seller Fulfilled Prime (SFP), Premium Shipping
What happened?
Amazon announced that, effective June 29, 2026, it will adjust handling-time requirements for seller-fulfilled (MFN) products. At the same time, delivery-speed standards for Seller Fulfilled Prime (SFP) and Premium Shipping programs will be raised. The update is intended to improve the overall service experience for Prime members and strengthen consumer trust in delivery promises. Sellers will need to enhance logistics fulfillment capabilities to meet the new time requirements and avoid negative effects on sales and customer experience.
What does this mean for cross-border sellers?
The new handling-time rules require sellers to significantly improve processing efficiency and complete shipments within the specified time, or their SFP eligibility could be restricted. Top priority: adjust shipping workflows and secure logistics resources in advance to meet the new standards.