Amazon to Adjust Self-Delivery Processing Time Requirements Starting June 29
Amazon will update self-delivery (MFN) processing time management requirements and enhance standards for SFP and premium shipping projects to improve consumer trust in delivery commitments.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Involved projects: Seller self-delivery (MFN), Seller Fulfilled Prime (SFP), Premium Shipping
What happened?
Amazon announced that starting on June 29, 2026, it will adjust the processing time requirements for seller self-delivery (MFN) products. Additionally, the delivery efficiency standards for Seller Fulfilled Prime (SFP) and premium shipping projects will be enhanced. This update aims to optimize the overall service experience for Prime members, enhancing consumer trust in delivery commitments. Sellers need to strengthen their logistics capabilities to ensure compliance with the new time requirements to avoid impacting sales and customer experience.
What does this mean for cross-border sellers?
The new processing time regulations require sellers to significantly improve logistics efficiency to ensure shipments are completed within the set deadlines; failure to comply may limit SFP eligibility. Priority actions: adjust shipping processes and strategically allocate logistics resources to meet the new standards.