Amazon to Charge 2026 Peak Fulfillment Fees Starting October 15
Amazon’s 2026 peak fulfillment fees will apply from October 15 through January 14 of the following year, increasing the average cost per unit by about $0.32; promotional fees will match Prime Day rates.
What are the key facts?
- 12026 peak fulfillment fees apply to FBA, Remote Fulfillment, MCF, and Buy with Prime
- 2Peak fulfillment fees apply from October 15, 2026, through January 14, 2027
- 3Average cost per unit will increase by about $0.32 compared with non-peak rates
- 4Promotions carry a $100 fixed fee and a 1.5% variable fee
What happened?
Amazon’s seller forums announced the 2026 holiday peak fulfillment fee schedule. The fees apply to FBA, Remote Fulfillment with FBA, Multi-Channel Fulfillment (MCF), and Buy with Prime from October 15, 2026, through January 14, 2027. Compared with non-peak rates, the average cost per unit will increase by about $0.32, in addition to a 3.5% fuel and logistics surcharge. Fees for Best Deals, Lightning Deals, and Prime Exclusive Price Discounts will match Prime Day rates: a fixed fee of $100 per promotion plus a variable fee of 1.5% of promotional sales, capped at $5,000. The arrangements mainly affect U.S. sellers using FBA, MCF, Remote Fulfillment, or Buy with Prime. Sellers of low-priced, small and light products, sellers with slow peak-season inventory turnover, and sellers dependent on multichannel fulfillment will face a more direct cost impact.
What does this mean for cross-border sellers?
From October 15, 2026, through January 14, 2027, U.S. sellers using FBA, Remote Fulfillment, MCF, or Buy with Prime will face higher fulfillment costs, with low-priced and small-and-light products under greater peak-season margin pressure. Promotions will also incur a $100 fixed fee, a 1.5% variable fee, and a 3.5% fuel and logistics surcharge. Adjust pricing, advertising, and promotional budgets in advance.
What should sellers do now?
- 1Recalculate per-unit margins for key U.S. SKUs separately across FBA, Remote Fulfillment, MCF, and Buy with Prime, including the approximately $0.32 increase per unit and the 3.5% surcharge, and produce a peak-season margin table.Profit calculator
- 2Review the U.S. SKUs submitted for Best Deals, Lightning Deals, and Prime Exclusive Price Discounts one by one; include the $100 fixed fee, 1.5% variable fee, and $5,000 cap in the budget, and create a non-participation list.