Amazon to Enforce 75-Character Title Limit Starting July 27
Amazon will implement a 75-character limit on product titles across all categories (except media) starting July 27. Sellers will need to move supplementary information such as material and size to a newly added 'ItemHighlights' field to optimize mobile display and comply with platform requirements.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Restriction Standard: Title length not to exceed 75 characters (including spaces)
- 3Supplementary Field: New ItemHighlights field, maximum 125 characters
What happened?
Amazon has announced a new regulation that requires, beginning July 27, 2026, all product titles across all categories (excluding media) to be kept within 75 characters. The platform recommends that sellers move key information about their products, such as material, usage, and size, to the newly created 'ItemHighlights' field, which allows for up to 125 characters, aimed at improving the browsing experience on search results pages.
What does this mean for cross-border sellers?
Sellers need to immediately adjust their title strategies to avoid risks of delisting due to exceeding character limits. Highest priority action: Review and revise the title content of listed products to ensure compliance with the new standards.