Amazon to Enforce New Title Rules from July 27
Amazon will implement a 75-character limit on product titles, excluding media categories, starting July 27. Non-compliant titles will be automatically modified by AI. Sellers need to utilize the new 'Product Highlights' field to supplement key information to prevent automatic modifications from affecting search ranking.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Title Length Limit: Within 75 Characters
- 3New Feature: 'Product Highlights' field of 125 characters
What happened?
Amazon announced that effective July 27, 2026, all product titles, except for media categories, must be limited to 75 characters. Amazon will introduce AI tools to automatically modify non-compliant titles and add a 'Product Highlights' feature for sellers to showcase additional attributes.
What does this mean for cross-border sellers?
Sellers should proactively optimize product titles before the deadline to avoid losing keywords or brand information due to automatic rewrites by Amazon's AI.