Amazon to Enforce Seller Shipping Time Compliance on June 29
Amazon will implement stricter monitoring of shipping times for seller-fulfilled (FBM) orders. If a seller's set shipping time exceeds actual logistics performance, Amazon will intervene and automatically manage the shipping time for that SKU. Sellers are advised to enable the 'Automatic Handling Time (AHT)' feature to avoid restrictions on listings or being taken over by the platform due to inaccurate shipping time settings.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Scope: US seller-fulfilled (FBM) SKUs
- 3Compliance requirement: Shipping time must match actual logistics performance
What happened?
Amazon announced that starting June 29, 2026, US sellers must have their shipping times for seller-fulfilled SKUs align with actual logistics speed. The platform will monitor seller performance, and if it finds that the actual shipping speed is consistently faster than the set time, it will require sellers to update within 30 days. Failure to adjust in time will result in Amazon taking over the shipping time settings for that SKU, with a 180-day delay shipment rate protection provided.
What does this mean for cross-border sellers?
Sellers should immediately verify their handling time settings to avoid traffic loss from overly long settings or exceeding delay shipment rates from overly short settings. It is recommended to prioritize enabling the automatic handling time feature to mitigate compliance risks.