Amazon UK Tightens FBM Business Delivery Requirements
Amazon UK requires FBM sellers to maintain a Business Hour Delivery Rate of at least 90% from September 30, 2026, or they may face restrictions on selling to business buyers.
What are the key facts?
- 1UK FBM business delivery threshold: 90%
- 2Effective September 30, 2026
- 3Persistent non-compliance may remove eligibility to sell to business buyers
What happened?
Amazon UK will strengthen business-customer delivery requirements for seller-fulfilled orders. From September 30, 2026, sellers must maintain a Business Hour Delivery Rate of at least 90%. This metric primarily measures whether packages are delivered during the operating hours of Amazon Business buyers. If a seller does not meet the requirement on September 30, Amazon will first send a reminder and provide improvement recommendations. If performance has not improved by October 30, 2026, affected non-compliant products may lose eligibility for sale to business buyers. The requirement mainly affects sellers using FBM to sell office supplies, industrial products, professional equipment, and other business-purchasing products. Sellers should review carrier delivery times, local weekend delivery in the UK, holiday arrangements, and product handling-time settings.
What does this mean for cross-border sellers?
FBM sellers on the UK site offering office supplies, industrial products, professional equipment, and other business-purchasing products must ensure packages are delivered during Amazon Business buyers’ operating hours and keep the Business Hour Delivery Rate above 90%. Failure to meet the requirement from September 30, 2026 may trigger a reminder; if performance remains unimproved by October 30, affected products may lose eligibility for sale to business buyers.
What should sellers do now?
- 1Export UK FBM business orders this week, verify whether the Business Hour Delivery Rate reaches 90%, and identify orders not delivered during business hours by product and carrier.Platform Policy
- 2Contact current carriers to confirm their UK local weekend, holiday, and business-hour delivery capabilities, and create executable delivery-window records for business-purchasing products.
- 3Review handling-time and delivery settings for UK listings, prioritize available options such as Amazon Buy Shipping and automated handling time, and reassess unstable carriers.