Amazon UK Updates FBM Delivery Requirements
Amazon UK’s FBM requirements cover automated handling-time settings, a 90% Business Hour Delivery Rate from September 30, and possible delisting of non-compliant listings from October 30; however, the relevant page was not published within the past 48 hours.
What are the key facts?
- 1Amazon UK FBM requirements include an automated handling-time requirement on September 1, 2026
- 2A 90% Business Hour Delivery Rate is required from September 30, 2026
- 3Non-compliant listings may be delisted from October 30, 2026
- 4The relevant page was not a new announcement published within the past 48 hours
What happened?
The source states that Amazon UK’s FBM delivery requirements include several key dates: an automated handling-time requirement on September 1, 2026; a requirement to achieve a 90% Business Hour Delivery Rate from September 30; and possible delisting of non-compliant listings from October 30. It also emphasizes that the requirements page was not a newly published announcement within the past 48 hours, so it should not be treated as a new policy announcement during the search window. The search window was September 9–11, 2026. Within the specified source domains, fewer than 10 verifiable items were available, and some results were older policy pages.
What does this mean for cross-border sellers?
Sellers using FBM in the UK should check automated handling-time settings and the Business Hour Delivery Rate, with particular attention to the 90% requirement from September 30 and the possible delisting of non-compliant listings from October 30. Because the page is not a new announcement from the past 48 hours, first verify the actual effective status of these requirements before changing operating plans this week.
What should sellers do now?
- 1Log in to Seller Central UK this week, verify automated handling-time settings for FBM orders, and check for any below-target metrics or incorrectly configured delivery arrangements.Platform Policy
- 2Review or export the current Business Hour Delivery Rate for the UK store, identify the orders, delivery periods, or handling stages affecting the metric, and create a corrective-action list for this week.
- 3Check each UK FBM listing for compliance risks related to the delivery requirements, record high-risk listings, and schedule corrective actions to avoid handling them all close to October 30.
- 4Confirm the actual effective arrangements for the September 30 and October 30 requirements through Amazon UK Seller Central or the policy page; do not determine their current status solely from the page’s publication date.