Amazon Updates Listing Rules: Product Titles Limited to 75 Characters
Starting from July 27, Amazon is implementing stricter limits on product title lengths, with most categories capped at 75 characters. To compensate for information display space, the platform has added an 'Item Highlights' field allowing sellers to provide up to 125 characters of additional description.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Title Limit: 75 Characters
- 3New Field: Item Highlights (up to 125 Characters)
What happened?
Amazon has recently adjusted its listing optimization rules to require that the titles of most products be limited to 75 characters. To allow sellers to present more product features, the platform has simultaneously introduced the 'Item Highlights' feature, which supports a maximum of 125 characters for highlighting key information. Products in the media category are currently exempt from this title length restriction.
What does this mean for cross-border sellers?
Sellers need to immediately check and shorten existing listing titles, shifting key selling points to the new 'Item Highlights' field to avoid violations and maintain search relevance.