Amazon US Extends 2026 Black Friday and Cyber Monday Deal Submission Deadline to November 13
Amazon US extended the submission deadline for 2026 Black Friday and Cyber Monday Lightning Deals and Best Deals to November 13.
What are the key facts?
- 1Amazon US extended the Black Friday and Cyber Monday promotion submission deadline to November 13, 2026
- 2The extension applies to Lightning Deals and Best Deals
- 3FBA inbound deadlines, inventory capacity, and promotion eligibility were not relaxed
- 4Sellers must still confirm ASIN eligibility in Seller Central
What happened?
Amazon US notified sellers through its seller forum that the submission deadline for promotions related to the 2026 Black Friday and Cyber Monday was extended to November 13, covering Lightning Deals and Best Deals. The adjustment applies only to the promotion submission window and does not mean that FBA inbound deadlines, inventory capacity, promotion eligibility, or advertising preparation deadlines have also been relaxed. US sellers who have not completed enrollment and want to join the year-end promotions at the last minute therefore have another submission opportunity, but they still need to assess discount prices, Deal fees, advertising budgets, inventory turnover, and the funds tied up in post-promotion returns. Sellers must also confirm on the Seller Central promotions management page whether specific ASINs meet the promotion requirements. Sellers of apparel, home goods, consumer electronics, gifts, and seasonal products should not plan inventory solely based on the extended submission deadline, because stockouts, late inbound deliveries, or prices that fail to meet requirements may still prevent a promotion from going live.
What does this mean for cross-border sellers?
US sellers have an additional window to submit 2026 Black Friday and Cyber Monday Lightning Deals and Best Deals, but FBA inbound deadlines, inventory capacity, and promotion eligibility have not been relaxed. Before enrolling, verify ASIN eligibility, inventory, discount prices, Deal fees, advertising budgets, and funds tied up in post-promotion returns.
What should sellers do now?
- 1This week, screen the ASINs intended for Lightning Deals and Best Deals in US Seller Central one by one, verify promotion eligibility, inventory, and inbound status, and produce separate lists of ASINs ready to submit and those to hold.Profit calculator
- 2This week, recalculate the discount prices, Deal fees, advertising budgets, and funds tied up in returns for candidate US ASINs using a profit calculator; mark each ASIN for submission or rejection based on the results and complete one cost analysis sheet.