Amazon U.S. Requires a 90% Business Hour Delivery Rate for Seller-Fulfilled Orders
Amazon requires U.S. sellers to achieve a 90% Business Hour Delivery Rate for seller-fulfilled orders from September 30, 2026. (Based on the summary)
What are the key facts?
- 190% Business Hour Delivery Rate required for U.S. seller-fulfilled orders
- 2Not a new announcement from the past 48 hours
What happened?
Amazon’s requirement for the Business Hour Delivery Rate for seller-fulfilled orders in the U.S. indicates that the metric must reach 90% from September 30, 2026. The source also states that the announcement was published approximately two months ago and is therefore not a new announcement from the past 48 hours. The information concerns seller-fulfilled performance requirements for the U.S. marketplace, and sellers can use it to monitor whether their delivery-time metrics meet Amazon’s requirements.
What does this mean for cross-border sellers?
U.S. sellers fulfilling orders themselves should include the Business Hour Delivery Rate in their routine performance dashboard and use 90% as the compliance target. The requirement applies from September 30, 2026; sellers should first check their current performance, identify delay points, and reserve time for corrective action.
What should sellers do now?
- 1This week, export U.S. seller-fulfilled orders and review the Business Hour Delivery Rate by store, delivery region, and carrier stage; create a list of the current rate, non-compliant orders, and causes, and confirm whether the rate has reached 90%.Listing character checker
- 2Create a shipping-time review sheet for U.S. seller-fulfilled stores and check the promised time, actual handover time, and exception cause for each order; complete one sampling review this week and record the corrective owner, open items, deadlines, and verification results.