Amazon US Sets Business-Hours Delivery Rate Threshold
Amazon US will introduce a Business Hour Delivery Rate requirement on September 30, 2026, requiring seller-fulfilled orders to reach at least 90%.
What are the key facts?
- 1Business Hour Delivery Rate threshold: at least 90%
- 2Metric calculated on a rolling 14-day basis
- 3Requirement starts September 30, 2026
- 4Failure to meet the requirement may lead to deactivation of seller-fulfilled offers
What happened?
An Amazon US announcement states that, starting September 30, 2026, seller-fulfilled orders for Amazon Business buyers must maintain a Business Hour Delivery Rate of at least 90%. The metric measures the proportion of orders delivered during the buyer’s business hours and is calculated on a rolling 14-day basis. It mainly applies to FBM, seller-fulfilled, and third-party logistics orders. FBA inventory and eligibility for regular retail orders are not directly affected by this metric.
If a seller’s rate is below 90% on September 30, Amazon will first issue a reminder and provide improvement recommendations. If the requirement is still not met by October 30, seller-fulfilled offers for Amazon Business customers may be deactivated. Sellers using automated handling times, automated shipping settings, and Amazon Buy Shipping may achieve more consistent compliance when the combined conditions are met. The policy is particularly relevant to sellers of industrial products, office supplies, wholesale packaging, and business procurement items, as well as sellers with a high proportion of weekday deliveries.
What does this mean for cross-border sellers?
Starting September 30, 2026, FBM, seller-fulfilled, and third-party logistics orders for Amazon Business buyers must maintain a rolling 14-day Business Hour Delivery Rate of at least 90%. Stores selling industrial products and office supplies, where weekday receiving is common, should complete an audit before September 30. If the rate remains below the requirement on October 30, affected seller-fulfilled offers may be deactivated.
What should sellers do now?
- 1This week, export FBM, seller-fulfilled, and third-party logistics orders for Amazon Business buyers and calculate the rolling 14-day Business Hour Delivery Rate. Create a checklist for each store and key category, marking whether the rate reaches 90%.Procurement List
- 2This week, review the automated handling time, automated shipping settings, and Amazon Buy Shipping configuration for each affected store. Cover seller-fulfilled listings for industrial products and office supplies, and retain configuration screenshots and a missing-items checklist.Listing character checker
- 3This week, create a remediation tracker for seller-fulfilled products with a Business Hour Delivery Rate below 90%. Record the delay cause, responsible warehouse or logistics provider, and corrective action for each order stage, then retain updated metric records after the rolling 14-day review.
- 4This week, distinguish FBA inventory, regular retail orders, and Amazon Business seller-fulfilled offers, and map the impact by store. Produce a remediation checklist for completion before September 30 and a review milestone before October 30 to avoid deactivation risks.Marketplace fee compare