Amazon Vine Cross-Site Review Synchronization Function Restored
Amazon has quietly restored the Vine green badge review cross-site synchronization between the US, Europe, and Japan marketplaces. Reviews that were previously 'lost' due to risk control measures are being replenished in bulk, helping to improve Listing conversion rates.
What are the key facts?
- 1Restored Function: Vine Cross-Site Review Synchronization
- 2Covered Marketplaces: US, Europe, Japan
- 3Status: Bulk Restoration Underway
What happened?
Amazon's Vine green badge review cross-site synchronization function was restored in mid-June among the US, Europe, and Japan marketplaces. Reviews that disappeared due to risk control impacts in April are being progressively restored, with sellers reporting that Listing conversion rates increase with the number of reviews added.
What does this mean for cross-border sellers?
Sellers should check the review status of their Listings across different marketplaces, leverage the review synchronization advantage to optimize conversions, and monitor for any changes in risk control policies ahead.