Amazon’s 2026 Holiday Peak Rates Remain the Same as Last Year
Amazon’s 2026 holiday peak fulfillment fees will apply from October 15 through January 14, 2027, averaging about $0.32 more per unit, plus a 3.5% fuel and logistics surcharge.
What are the key facts?
- 12026 holiday peak fulfillment period: October 15 through January 14, 2027
- 2Peak rates are the same as the previous year
- 3Average increase of approximately $0.32 per item versus non-peak rates
- 43.5% fuel and logistics surcharge continues to apply
- 5Peak rates are included in several Amazon cost tools
What happened?
Recent posts on the Amazon Seller Forums indicate that 2026 Holiday Peak Fulfillment Fees will again apply from October 15, 2026, through January 14, 2027, covering FBA, Remote Fulfillment with FBA, Multi-Channel Fulfillment, and Buy with Prime. Peak-season rates are the same as the previous year and will increase costs by approximately $0.32 per item on average compared with non-peak rates. The 3.5% fuel and logistics-related surcharge will also continue to apply on top of peak fulfillment fees. Amazon has incorporated the peak rates into Revenue Calculator, Profit Analytics, and the Fee and Economics Preview Report. Low-priced, low-margin, small and light products, FBA-dependent sellers, and cross-border sellers using both U.S. domestic fulfillment and remote fulfillment to Canada, Mexico, and Brazil are likely to be more affected. Sellers should recalculate prices, advertising budgets, replenishment schedules, and promotional floors before October 15.
What does this mean for cross-border sellers?
From October 15, 2026, through January 14, 2027, holiday peak fulfillment fees will apply to FBA and related fulfillment methods. Costs will rise by about $0.32 per item on average versus non-peak rates, with the 3.5% fuel and logistics surcharge still added. Low-priced, low-margin, small and light products and FBA-dependent listings require early review of prices, advertising budgets, replenishment schedules, and promotional floors.
What should sellers do now?
- 1Filter low-priced, low-margin, and small and light SKUs in U.S. FBA stores, use Revenue Calculator or Profit Analytics to review peak-season costs, and create a comparison table for prices, margins, and promotional floors.Profit calculator
- 2Before October 15, review fees separately for products using FBA, Remote Fulfillment with FBA, Multi-Channel Fulfillment, and Buy with Prime, and confirm that the 3.5% surcharge is included in the cost model.Dimensional weight
- 3Review peak-season profitability for SKUs using remote fulfillment to Canada, Mexico, and Brazil, create replenishment and advertising budget lists by product, and flag products that cannot absorb the approximately $0.32 increase.