Amazon’s “Second Chance Deal Days” Expand Across European, U.S. and Latin American Markets
Amazon launched Second Chance Deal Days in Europe, the United States, Mexico and Brazil, offering discounts of up to 50% on certified returned and refurbished products.
What are the key facts?
- 1Late August to September 2026
- 2Discounts of up to 50%
- 3Europe, the United States, Mexico and Brazil
What happened?
Amazon announced the return of Second Chance Deal Days to Europe, with related offers also available in the United States, Mexico and Brazil. The event covers certified returned and refurbished products, allowing consumers to purchase items in categories such as electronics and small kitchen appliances, with discounts of up to 50% on some products. The events in Europe, Mexico and Brazil run from late August through September, while the U.S. event is tied to Labor Day promotions. Amazon said the event is intended to provide additional sales opportunities for returned products and other items that remain usable, extending product lifecycles. The platform uses dedicated product pages and promotional arrangements to present the relevant inventory to consumers, and participating products must meet applicable certification or refurbishment requirements.
What does this mean for cross-border sellers?
Amazon is increasing promotional exposure for returned and refurbished products, giving circular merchandise a clearer sales channel. Treating ordinary returns as ready-to-sell refurbished inventory or overlooking platform certification requirements can create product-condition and compliance risks. Highest-priority action: This week, audit resalable inventory and distinguish returned, refurbished and new product conditions according to platform requirements.