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Market Trends

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Market TrendsWalmart

Walmart Integrates Global Advertising Business to Boost Retail Media

Walmart announced the integration of its global advertising business to provide advertisers with a more cohesive global marketing experience through a unified technology platform and tools. Walmart aims to leverage its omnichannel retail data combined with online and offline touchpoints to provide brands with more precise audience targeting and marketing effectiveness evaluation, further solidifying its position in the retail media landscape.

Market TrendsMarketscale

Global E-commerce Market Expected to Double by 2035

According to a recent industry report, the global e-commerce market is expected to grow from $7.65 trillion in 2025 to $19.83 trillion by 2035. Key drivers of growth include mobile shopping, AI technology application, and the rise of D2C models. South America shows the strongest growth potential with a compound annual growth rate of 13.8%.

Market TrendsWalmart

Walmart and Sam's Club Launch Summer Price Rollback Promotion

Walmart and Sam's Club have announced the launch of a massive nationwide summer price rollback campaign, covering multiple categories including food, outdoor living products, toys, and clothing. Through the 'Rollbacks' strategy, Walmart aims to help consumers save money amid inflation and capture market share during the summer shopping season with pricing advantages.

Market TrendsDigital Commerce 360

Ten E-Commerce Trends Defining 2026 for Online Retailers

The report indicates that the e-commerce industry is experiencing an evolution towards "agentic commerce" in 2026. Amazon tends to restrict third-party AI agents and reinforce its ecosystem, while Walmart collaborates with external platforms through data authorization, showing a clear divergence in AI application strategies.

Market TrendsThrivecommerce

Future Directions for Amazon, Walmart, eBay, and TikTok Shop in 2026

Analysis suggests that in 2026, the competitive focus of each platform is clear: Amazon emphasizes account health and compliance; Walmart's growth bottleneck lies in logistics execution capacity; eBay depends on refined promotional management; and TikTok Shop emphasizes creator relationships and the sustainability of live commerce.

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Market TrendsEpostglobalshipping

Global E-commerce Brands Restructure Supply Chains to Boost Efficiency

In 2026, global e-commerce companies are undergoing supply chain restructuring, shifting from an extreme cost-focused 'just-in-time' model to a more resilient 'just-in-case' model. Geopolitical instability and trade fluctuations are prompting brands to diversify supplier networks and enhance logistics flexibility.

Market TrendsSupermarketnews

Walmart Leads Amazon in Online Grocery Orders

Coresight Research's latest survey shows Walmart maintains a leading position in online grocery with a penetration rate of 59.2%, surpassing Amazon's 45.1%. Home delivery has become the preferred fulfillment method for consumers.

Market TrendsPymnts

Retail Frontier: AI Conversational Shopping Becomes Mainstream

Amazon and Walmart are accelerating the integration of AI agents into the shopping process. Walmart is providing conversational search through Google Gemini, while Amazon is utilizing Alexa to optimize the shopping experience, shifting retail from traditional search to AI-driven discovery and transactions.

Market TrendsCifnews

UOB Raises Vietnam's GDP Growth Forecast for 2026 to 8.5%

UOB has raised Vietnam's GDP growth forecast for 2026 from 7.0% to 8.5%. The strong performance of Vietnam's manufacturing and service sectors provides a more stable macroeconomic environment for cross-border e-commerce supply chains in the region.

Market TrendsEuropean Union

EU Cancels Duty-Free Status for Small Packages Under €150, Driving Up Cross-Border Seller Costs

Starting July 2026, the EU will revoke the duty-free policy for imports of small packages under €150. Direct mail packages will incur fixed customs duties and processing fees, increasing costs by €5-8 per item. Many sellers are forced to raise prices, leading to decreased conversion rates for low-priced listings and prompting a shift towards overseas warehouse fulfillment models.

Market TrendsRadial

Study: TikTok Shop Delivery Timeliness Lags Behind Amazon

Radial's latest research shows that despite brands actively investing in TikTok Shop, consumer feedback indicates that delivery delays or inconsistencies are twice as common as with Amazon and Walmart. As social e-commerce scales up, brands need to enhance fulfillment stability alongside channel expansion to maintain customer trust.

Market TrendsMarketplacepulse

Amazon 2026 Trend Report: Number of Million-Dollar Sellers Doubles

The Marketplace Pulse '2026 Amazon Trend Report' reveals that while the total number of active sellers on the platform has decreased by a quarter, the number of sellers generating over a million dollars annually has doubled. This indicates that Amazon has fully transitioned from a traffic-driven model to one of specialization and systematic operations, where reliance on single blockbuster items is becoming unsustainable.

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Market TrendsSimplywall

eBay Invests in AI Second-Hand Fashion Platform Fleek, Doubling Down on Resale Market

eBay participated in a $25 million Series B funding round for the second-hand fashion platform Fleek. Fleek uses AI technology for automatic grading and pricing of second-hand clothing. This investment aims to enhance eBay's competitiveness in the fashion and luxury resale sector by improving inventory quality and transaction trust.

Market TrendsTalkbusiness

Walmart's AI Shopping Assistant Sparky Significantly Boosts Sales Conversion

Walmart's AI shopping assistant Sparky has shown strong performance, with weekly active users increasing by over 110% month-over-month. This tool connects Walmart’s online data with a comprehensive fulfillment network to provide personalized shopping suggestions, effectively boosting sales conversion rates.

Market TrendsSpringinvest

TikTok Shop Expands to 10 Countries in Europe, Launches One-Stop Seller Registration Tool

TikTok Shop successfully entered 10 European markets in June and launched a new seller registration tool allowing sellers to register once to access all European sites. This move marks TikTok Shop's acceleration in building a pan-European e-commerce market, providing a more convenient channel for brands to enter Europe.

Market TrendsNova Analytics

TikTok Shop US GMV Exceeds $30 Billion in H1 2026

Data shows that TikTok Shop's Gross Merchandise Value (GMV) in the US surpassed $30 billion in the first half of 2026, marking significant growth compared to the same period in 2025. Despite regulatory pressures, TikTok Shop has become a strong competitor to Amazon in categories like beauty, supplements, home goods, and apparel.

Market TrendsSpringinvest

Walmart Tests Reveal ChatGPT Conversion Rates Far Lower Than its Website

Recent tests by Walmart show that shopping conversion rates within the ChatGPT chat interface are significantly lower than on its own e-commerce site. This data has prompted Walmart to reassess its 'in-chat shopping' strategy, leaning towards using AI as a traffic generation tool that directs users to its own platform for final transactions.

Market TrendsDigitalapplied

AI Tools Drive U.S. Retail Website Traffic Up 693.4% Year-on-Year

Latest data shows that traffic driven to U.S. retail websites by AI tools (like chatbots and AI browsers) has surged by 693.4% year-on-year. Generative AI has become an indispensable assistant in consumers' shopping journeys, reshaping the logic of e-commerce traffic acquisition.

Market TrendsBworldonline

TikTok Shop Launches ‘Seoul Glow’ Campaign to Strengthen Beauty Discovery Functionality

TikTok Shop consolidates Korean beauty brands through the ‘Seoul Glow’ campaign, leveraging creator-driven content and live sales models to further solidify its market position in the beauty sector. The campaign aims to enhance the user experience in discovering and purchasing beauty products through targeted content marketing.